I’m Donna Lynch, founder and director of Every Penny Accounts Ltd. I’ve worked in finance and accountancy for more than 30 years, and in all that time, one thing has remained consistent: my passion for structure, clarity, and helping people get on top of their numbers. I believe that finance should be a support – not a stress – and that’s exactly what we aim to deliver at Every Penny Accounts.
Our name might raise a few smiles (yes, people often call me “Penny”, though that’s not my name!), but it perfectly captures the mindset behind our work: precision, care, and keeping track of every penny.
My career began back in 1995 and has spanned a wide range of roles across both finance and administration. I’ve always thrived on building things from the ground up – whether that’s organising workflows, implementing accounting systems, or training teams. Over the years, I’ve gained hands-on experience in everything from bookkeeping and payroll to high-level account management and departmental development.
One of the most pivotal moments in my career was my time at European Vacuum Drainage Systems, where I was instrumental in developing the finance function from the inside out. I introduced new systems, implemented structured processes, and supported the daily operational running of the business. That role not only strengthened my technical knowledge – it gave me the confidence to take the leap and build something of my own.
In 2015, I officially launched Every Penny Accounts as a sole trader. After several successful years supporting a growing portfolio of clients, we became a limited company in 2022. The business started with just me, but has since evolved into a close-knit team – including two members of my own family – Katie Mooney and Oliver Lynch – who share my passion for accuracy, service, and getting things right the first time.
We support a diverse range of small businesses, sole traders, and limited companies across the UK. From our early days in Kent to our current home in North Yorkshire, we’ve built a reputation for being dependable, detail-focused, and genuinely invested in our clients’ success.
In 2021, we made the big decision to relocate to Yorkshire to be closer to family – and we haven’t looked back. We’ve continued to serve our longstanding clients in Kent and London, while also welcoming new businesses in Ripon, Harrogate, Northallerton, and across the broader region.
Working remotely has allowed us to offer nationwide support without sacrificing the personal touch. Whether you’re a local business or based hundreds of miles away, we bring the same level of care, commitment, and clarity to every client relationship.
As a fully qualified AAT accountant (FMAAT, AATQB), I bring a strong foundation of knowledge and professionalism to our work. I’m also a certified advisor for both Xero and QuickBooks, and I stay up to date with evolving software and regulatory requirements to ensure our clients always get the best advice and support.
We’re experienced in a wide range of accounting platforms and tools, including:
This means we can offer flexible solutions tailored to each client’s preferred systems and working style.
At Every Penny Accounts, we’re not just here to process numbers – we’re here to make a difference. We know that running a business can be overwhelming, especially when it comes to finances. That’s why we focus on being approachable, reliable, and genuinely helpful in everything we do.
Our core values include:
Clarity: We believe in straightforward communication and financial transparency.
Reliability: You can count on us to meet deadlines and get things done properly.
Support: We’re here to reduce your workload and remove your financial worries.
Efficiency: We streamline systems so you can focus on running your business.
We don’t offer one-size-fits-all packages. Instead, we listen, tailor our services, and offer guidance that aligns with your goals and business model.
One of the things our clients appreciate most is our personal approach. When you work with Every Penny Accounts, you won’t get passed around a call centre or struggle to get answers – you’ll deal directly with people who know your business inside and out. We treat our clients like partners, not numbers.
Whether you’re a start-up looking for help with bookkeeping and software setup, an established company seeking monthly payroll and credit control, or a growing sole trader navigating tax returns and HMRC compliance, we’re here to help you feel more confident in your financial operations.
We’re proud of how far Every Penny Accounts has come, but we’re even more excited about what’s ahead. Our goal is to continue growing in a way that stays true to our values – offering expert support with a personal touch, and always looking for better ways to serve our clients.
As we expand, we’re committed to:
We’re not chasing rapid growth – we’re focused on sustainable success, for ourselves and the
clients we support.
If you’re looking for accountants who care about your business as much as you do, we’d love to hear from you. Whether you need help with your annual accounts, self-assessment, RTI submissions, or pension setup, we offer practical, down-to-earth support you can trust.
Get in touch today to learn more about how we can help you simplify your finances and strengthen your business – one penny at a time.
